Many African economies are increasing, and these growing markets have been stably developing for years.

 

Various African markets offer tremendous opportunities and potential growth for companies looking to fulfil growing African markets’ demand.
 

We consult European, in particular German companies on their entry into the African countries and African companies on their entry into Europe, mainly in Germany.
 

Our local market research can give you a competitive advantage.
 

We support the individual African strategies we develop together and present them locally to your clients, investors and partners.

We represent international companies looking to penetrate the African markets without investing from opening a physical office and allocating resources.

 

We market your brand, raise your profile on the ground, act as the primary point of contact to drive sales and business development strategies, search for crucial partners and achieve market
penetration objectives.

 

We offer a unique and tailored service to international companies that are considering entering the African market and can help decide on your best approach to the African market.

 

Our extensive media experience, marketing communications and business development in Africa positions McErnest 360 to be your company’s business partner/representative on the ground.

 

Our core service brings you exposure to the right knowledge, the right people, and the right opportunities.

THE RIGHT MARKET ANALYSIS

WE ANALYSE

● Market potential
● Product
● Target group
● Competitor
● SWOT analysis

THE RIGHT STRATEGY

WE OFFER

● Individual business strategies
● Segmentation
● Positioning
● Market Entry Strategies
● Sales strategies

THE RIGHT NETWORK

WE DEVELOP

● The relevant network on site
● The contacts to decision-makers
● The contacts to clients
● The lobbying
● The business relations

My VOICE

My AFRICA

McErnest Talks ‘My Voice, My Africa, is a live interactive video conversation with trailblazers, disruptors, changemakers, past, present and future leaders from the African continent. It addresses current issues Business, Politics, Women, Leadership, Art, Hospitality, Health & Wellness, Religion, Family, Communities, Sports, Music, Entertainment and many more. 

OUR PROJECTS

  • Credit Bureau Association Of Nigeria (CBAN)
    (2019 Producer #CheckMyCredit Conference & Concert | Media Coverage)

     

  • Sounds Of Neptune Concert 2019 (Producer Via The Titans Agency)
     

  • KO Fights Live (2019)
     

  • Betty Irabor's My Beautiful Mind Sessions & Network (Brand Creator 2019)
     

  • Miss Nigeria Great Britain Queen (MNGBQ 2019) (Event Launch Producer)
     

  • West Africa Property Investment Summit (2018 Media Coverage)
     

  • Future Energy Africa (2018 Media Conference)
     

  • Women Leadership Institute (2018 Launch Event/Media Coverage)
     

  • CNN Parts Unknown: West Africa 2017 (With Anthony Bourdain)
     

  • West Africa Property Investment Summit (2017 Launch Event/Media Coverage)
     

  • Africa Oil Week (2017 Media Interviews)
     

  • Iflix (2017 West Africa Launch Event/Media Coverage)
     

  • Footprint2africa (2017 Media Interviews/Media Training/Documentary Production)
     

  • Tutor Doctor (2017 West Africa Launch Event/Media Coverage)
     

  • Maison Fahrenheit Hotel Lagos (2016-2018 Pr Agent)
     

  • Mary Dinah & Job-link Recruitment Services (2016 Media Exposure)

The McErnest Company
1st Floor, 35 Little Russell Street
London WC1A 2HH

+44 (0)20 71013682

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©McErnest 2021.